Website Design & Creation
Keep It Simple is fully capable of setting up complete and functional websites and online presences. Depending on resources available, we can quote for a site to done in a one-time setup, or for us or yourself to do ongoing maintenance after the setup. We can code from scratch, or use Wordpress, Wix, Squarespace or the like, all depending on the needs and objective. If there is anything you'd like to find out more about, feel free to ask us here.
What to remember if you're preparing a website
Have a business objective for the site - We feel this is quite important. The playing field for many businesses nowadays have changed so much to the point that the old way of having a static "brochure" website is long gone. A website design that isn't custom designed to elicit a target-market's behaviour may be a waste of precious resources.
Make the website a key factor in marketing - Give the site as much functionality as possible; it is a key weapon in your marketing arsenal. Having links and forms for responses are just the beginning. Connecting analytics, social media and EDM (Email direct marketing) is now a mandatory to get a site fully integrated to a bigger digital picture. It doesn't need to be overly complex - just making sure you control the viewer experience is enough to translate a click into a sale.
First impressions count, and it usually happens online - people finding out about your business for the first time always now go online to learn more about you. And this is where viewers separate the small home startups from a proper branding experience. Even with the simplest tools, professional and clean design make all the difference.
We at Keep It Simple are happy to share these great nuggets of information to small business - its part and parcel of the learning curve many of us took in the hard way - by experience. Head on over to our Resources blog for more great tips.